Musclestadt Brand Portfolio

Eight brands.
One integrated
nutrition ecosystem.

From organic Alpine proteins and superfruit beverages to native whey, performance nutrition, factory-direct nutrition, nutraceutical innovation, protein bakery and autonomous retail — the Musclestadt portfolio is designed around distinct consumer needs while drawing on a shared platform of product development, manufacturing and connected commerce.

8 Consumer and technology brands
Portfolio Architecture

Different categories.
Shared competence.

Each Musclestadt brand has a distinct role, consumer proposition and category focus — while benefiting from shared expertise in ingredients, formulation, manufacturing, beverages, performance nutrition, software, vending and intelligent retail.

Our Brands

Built around real consumer occasions.

Eight specialised brands, each designed around a clear need, category and consumer experience.

01 / ORGANIC DAIRY NUTRITION
Bioalpine Logo
Alpine Protein Nutrition

Bioalpine®

Organic whey & milk proteins from the heart of the German, Swiss, and Austrian Alps.

Organic · Alpine · Protein
02 / ORGANIC FRUIT NUTRITION
Veganhof Logo
Superfruit Beverages

Veganhof®

Organic fruit smoothies from the superfruits of the world.

Organic · Fruit · Smoothies
03 / NATIVE WHEY
Pure Powders Logo
German Protein Science

Pure Powders®

Native whey proteins from Germany.

Native · Whey · Germany
04 / FACTORY DIRECT
FDN Logo
Factory Direct Nutrition

FDN®

Factory direct freshness and value - delivered.

Direct · Fresh · Value
05 / SPORTS PERFORMANCE
Myogenetix Logo
Advanced Sports Nutrition

Myogenetix®

Nutrition for athletes who push beyond their physiological limits.

Performance · Strength · Recovery
06 / HEALTHSPAN & NUTRACEUTICALS
Demeterients Logo
Nutraceutical Solutions

Demeterients®

Nutraceutical solutions to nourish life, elevate performance, and empower better health.

Healthspan · Longevity · Nutrition
07 / AUTONOMOUS RETAIL
Proteinbot Logo
Intelligent Vending

Proteinbot®

Advanced fresh beverage and CPG vending machines.

Vending · Telemetry · Smart Retail
08 / HIGH-PROTEIN BAKERY
Protein Bäckerei Logo
High-Protein Bakery

Protein Bäckerei

The Protein Bread of the World.

Protein · Bread · Bakery
Shared Infrastructure

The brands are different.
The engine behind them is shared.

The advantage of a portfolio platform is not simply having more brands. It is the ability to connect category knowledge, manufacturing, product development and distribution infrastructure across them.

01 Nutrition Science

Protein, functional ingredients, healthspan and performance nutrition.

02 Manufacturing

Powders, sachets, capsules, beverages and functional foods.

03 Autonomous Retail

Fresh beverage, instant beverage and CPG vending platforms.

04 Connected Scale

Telemetry, software, firmware and distributed retail networks.

Portfolio Thinking

One company. Multiple consumer needs. Specialised brands. Shared intelligence.

Partnerships

Build with Musclestadt.

Whether you're interested in distribution, private label, retail, vending, franchise opportunities or strategic partnerships across one or more Musclestadt brands, start a conversation with us.

CONTACT MUSCLESTADT →